Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain

This paper analyzes the determinants of small and medium-sized enterprises’ technology adoption in the retail trade industry. From the theoretical perspective, two types of influential factors are differentiated in this respect: the personal characteristics of the manager/business owner and the busi...

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Bibliographic Details
Main Authors: Isidoro Romero, Juan A. Martínez-Román
Format: Article
Language:English
Published: Editura ASE 2015-05-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2415
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