The Influence of City Branding, E-Wom, Attractiveness, and Accessibility on The Decision to Visit Madiun City

The Influence of City Branding, E-Wom, Attractiveness, and Accessibility on The Decision to Visit Madiun City

This study aimed to determine the influence of City Branding, e-WOM, Attraction, and accessibility on the decision to visit tourist attractions in Madiun City. The research method used in this study is quantitative, using a sample of 385 respondents with the help of SPSS25 software. The study resul...

Full description

Saved in:
Bibliographic Details
Main Authors: Dian Citaningtyas Ari Kadi, Apriyanti, Ryan Surya Pratama, Rizal Ula Ananta Fauzi
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2025-07-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
City Branding
e-WOM
Daya Tarik
Aksesibilitas
Keputusan Berkunjung
Online Access:https://jibeka.asia.ac.id/index.php/jibeka/article/view/2367
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items