MARKETING 5.0 : PERAN KEY OPINION LEADER DAN TRUSTWORTHINESS TERHADAP CUSTOMER ENGAGEMENT SCARLETT WHITENING

MARKETING 5.0 : PERAN KEY OPINION LEADER DAN TRUSTWORTHINESS TERHADAP CUSTOMER ENGAGEMENT SCARLETT WHITENING

Abstrac : This research aims to analyze the influence of Key Opinion Leader (KOL) and Trustworthiness on Customer Engagement in Scarlett Whitening products, with Purchase Intention as a mediating variable. This research uses quantitative methods with an explanatory research approach to explain the c...

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Bibliographic Details
Main Authors: Luk Lu'ul Khumaeroh, Irsal Fauzi
Format: Article
Language:English
Published: Sekolah Tinggi Ilmu Ekonomi AMA 2025-06-01
Series:Among Makarti
Subjects:
key opinion leader, trustworthiness, customer engagement, purchase intention, scarlett whitening.
Online Access:https://jurnal.stieama.ac.id/index.php/ama/article/view/851
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