MARKETING 5.0 : PERAN KEY OPINION LEADER DAN TRUSTWORTHINESS TERHADAP CUSTOMER ENGAGEMENT SCARLETT WHITENING
Abstrac : This research aims to analyze the influence of Key Opinion Leader (KOL) and Trustworthiness on Customer Engagement in Scarlett Whitening products, with Purchase Intention as a mediating variable. This research uses quantitative methods with an explanatory research approach to explain the c...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Ilmu Ekonomi AMA
2025-06-01
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| Series: | Among Makarti |
| Subjects: | |
| Online Access: | https://jurnal.stieama.ac.id/index.php/ama/article/view/851 |
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