Variation Product, Green Marketing, And Discount On Consumer Satisfaction

Variation Product, Green Marketing, And Discount On Consumer Satisfaction

This research analyses whether product variations, green marketing and discounts influence KFC consumer satisfaction at Lawu Plaza Madiun. This type of research is quantitative and uses primary data sources. The research population is all KFC consumers from active students at the Muhammadiyah Univer...

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Bibliographic Details
Main Authors: Fira Niwayansari, Adi Santoso, Wijianto Wijianto
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2024-06-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
variationt product
green marketing
discount
consumer satisfactions
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1849
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