Variation Product, Green Marketing, And Discount On Consumer Satisfaction
This research analyses whether product variations, green marketing and discounts influence KFC consumer satisfaction at Lawu Plaza Madiun. This type of research is quantitative and uses primary data sources. The research population is all KFC consumers from active students at the Muhammadiyah Univer...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis
2024-06-01
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| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1849 |
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