Variation Product, Green Marketing, And Discount On Consumer Satisfaction
This research analyses whether product variations, green marketing and discounts influence KFC consumer satisfaction at Lawu Plaza Madiun. This type of research is quantitative and uses primary data sources. The research population is all KFC consumers from active students at the Muhammadiyah Univer...
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| Format: | Article |
| Language: | English |
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LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis
2024-06-01
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| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1849 |
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| _version_ | 1850250448098820096 |
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| author | Fira Niwayansari Adi Santoso Wijianto Wijianto |
| author_facet | Fira Niwayansari Adi Santoso Wijianto Wijianto |
| author_sort | Fira Niwayansari |
| collection | DOAJ |
| description | This research analyses whether product variations, green marketing and discounts influence KFC consumer satisfaction at Lawu Plaza Madiun. This type of research is quantitative and uses primary data sources. The research population is all KFC consumers from active students at the Muhammadiyah University of Ponorogo, where the number cannot be known with certainty. Sampling used a non-probability sampling technique with the accidental sampling method, and sample measurement used the Hair approach, so 140 respondents were obtained. The sample measurement technique uses a Likert scale interval of 1-10. The data analysis technique uses multiple linear regression. The results of this research show that variety and green marketing have a significant positive effect on consumer satisfaction, while discounts do not have a positive effect on consumer satisfaction. Simultaneously, the variables of product variation, green marketing, and discounts influence consumer satisfaction. The results of this research can complement existing theories and be used as a reference for KFC management in increasing consumer satisfaction in terms of product variety and green marketing. |
| format | Article |
| id | doaj-art-89cf7f02d02a41a2ae0abfe6e8551081 |
| institution | OA Journals |
| issn | 2303-3568 2684-8228 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis |
| record_format | Article |
| series | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| spelling | doaj-art-89cf7f02d02a41a2ae0abfe6e85510812025-08-20T01:58:12ZengLPPM Institut Syariah Negeri Junjungan (ISNJ) BengkalisIqtishaduna: Jurnal Ilmiah Ekonomi Kita2303-35682684-82282024-06-01131859910.46367/iqtishaduna.v13i1.18491849Variation Product, Green Marketing, And Discount On Consumer SatisfactionFira Niwayansari0Adi Santoso1Wijianto Wijianto2Universitas Muhammadiyah Ponorogo, Jawa Timur, IndonesiaUniversitas Muhammadiyah Ponorogo, Jawa Timur, IndonesiaUniversitas Muhammadiyah Ponorogo, Jawa Timur, IndonesiaThis research analyses whether product variations, green marketing and discounts influence KFC consumer satisfaction at Lawu Plaza Madiun. This type of research is quantitative and uses primary data sources. The research population is all KFC consumers from active students at the Muhammadiyah University of Ponorogo, where the number cannot be known with certainty. Sampling used a non-probability sampling technique with the accidental sampling method, and sample measurement used the Hair approach, so 140 respondents were obtained. The sample measurement technique uses a Likert scale interval of 1-10. The data analysis technique uses multiple linear regression. The results of this research show that variety and green marketing have a significant positive effect on consumer satisfaction, while discounts do not have a positive effect on consumer satisfaction. Simultaneously, the variables of product variation, green marketing, and discounts influence consumer satisfaction. The results of this research can complement existing theories and be used as a reference for KFC management in increasing consumer satisfaction in terms of product variety and green marketing.https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1849variationt productgreen marketingdiscountconsumer satisfactions |
| spellingShingle | Fira Niwayansari Adi Santoso Wijianto Wijianto Variation Product, Green Marketing, And Discount On Consumer Satisfaction Iqtishaduna: Jurnal Ilmiah Ekonomi Kita variationt product green marketing discount consumer satisfactions |
| title | Variation Product, Green Marketing, And Discount On Consumer Satisfaction |
| title_full | Variation Product, Green Marketing, And Discount On Consumer Satisfaction |
| title_fullStr | Variation Product, Green Marketing, And Discount On Consumer Satisfaction |
| title_full_unstemmed | Variation Product, Green Marketing, And Discount On Consumer Satisfaction |
| title_short | Variation Product, Green Marketing, And Discount On Consumer Satisfaction |
| title_sort | variation product green marketing and discount on consumer satisfaction |
| topic | variationt product green marketing discount consumer satisfactions |
| url | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1849 |
| work_keys_str_mv | AT firaniwayansari variationproductgreenmarketinganddiscountonconsumersatisfaction AT adisantoso variationproductgreenmarketinganddiscountonconsumersatisfaction AT wijiantowijianto variationproductgreenmarketinganddiscountonconsumersatisfaction |