Behavioral and cognitive drivers of green entrepreneurship in Net Zero context: an empirical analysis from Vietnam

Behavioral and cognitive drivers of green entrepreneurship in Net Zero context: an empirical analysis from Vietnam

Entrepreneurship plays a crucial role in socio-economic development, particularly in the context of green and sustainable business practices. This study explores the factors influencing and mediating green entrepreneurial intention (GEI) in Vietnam within the Net Zero context. The research integrate...

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Bibliographic Details
Main Authors: Ngo Thi Phuong Thao, Dinh Duc Truong, Bui Thi Hoang Lan, Bui Huy Quang, Duong Duc Tam, Nguyen Dong An
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Climate
Subjects:
green entrepreneurship
entrepreneurial intention
theory of planned behavior
social cognitive theory
self-efficacy
Net Zero
Online Access:https://www.frontiersin.org/articles/10.3389/fclim.2025.1572386/full
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https://www.frontiersin.org/articles/10.3389/fclim.2025.1572386/full

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