Why people share misinformation on social media? An integration of affordance and flow theories

Abstract The widespread dissemination of misinformation on social media calls for an empirical investigation of why people share such content. By integrating affordance theory and flow theory, this study examines the underlying psychological mechanisms between social media affordances and misinforma...

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Bibliographic Details
Main Authors: Manli Wu, Tailai Wu, Yushan Xiao
Format: Article
Language:English
Published: Springer Nature 2025-07-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-05511-6
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