Development of loyalty programs for sellers of the main Russian marketplaces
Introduction. An oligopolistic situation has developed in the Russian marketplace market, where two main market players occupy a dominant position. In the context of the observed slowdown in the growth of the e-commerce market, the main efforts of players in the future will inevitably be aimed at re...
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2025-07-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/3002 |
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