Gaya Berkendara dalam Iklan: Antara Representasi Ketangguhan dan Kecerobohan
Nowadays, transportation needs in urban area are increasing continuously. This certainly has an impact on the marketing policy of transportation producers, including the motorcycle industry. Among them, the series of television commercials ads distributed by Yamaha Motor Indonesia in 2016 are the mo...
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| Main Authors: | Ivan Kurniawan, Irma Rochmawati |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Bandung
2018-06-01
|
| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/3154 |
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