Gaya Berkendara dalam Iklan: Antara Representasi Ketangguhan dan Kecerobohan

Nowadays, transportation needs in urban area are increasing continuously. This certainly has an impact on the marketing policy of transportation producers, including the motorcycle industry. Among them, the series of television commercials ads distributed by Yamaha Motor Indonesia in 2016 are the mo...

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Bibliographic Details
Main Authors: Ivan Kurniawan, Irma Rochmawati
Format: Article
Language:English
Published: Universitas Islam Bandung 2018-06-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/3154
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