Impact of the Congruence Between an AI Model’s Personal Life Settings and Product Characteristics on Product Attractiveness in Advertisement
Research on the advertising effectiveness of models has emphasized the importance of congruence between a model’s physical and internal characteristics and the product’s attributes. However, these studies have primarily focused on celebrity and non-celebrity human models. Recently, the use of AI-gen...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-01-01
|
| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/6/1/6_2025.006/_html/-char/en |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|