Festivals in Age of AI: Smarter Crowds, Happier Fans

Festivals in Age of AI: Smarter Crowds, Happier Fans

Artificial intelligence (AI) stands out as a transformative force in various sectors, offering both new opportunities and challenges. In tourism and music events, AI has proven to be a powerful tool for improving the attendee experience, personalizing artist recommendations, optimizing event logisti...

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Bibliographic Details
Main Authors: João M. Lopes, Ilda Massano-Cardoso, Camila Granadeiro
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Tourism and Hospitality
Subjects:
artificial intelligence
electronic word-of-mouth
memorable experiences in tourism
system quality
information quality
customer involvement with the brand
Online Access:https://www.mdpi.com/2673-5768/6/1/35
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