AI-Powered Transcreation in Global Marketing: Insights from Iran

AI-Powered Transcreation in Global Marketing: Insights from Iran

This study examines AI-powered transcreation’s role in improving cross-cultural brand communication. We employed GPT-3 to evaluate AI’s ability to enhance global marketing through improved translation and adaptation of brand messages. Traditional translation methods often fail to capture brand-speci...

Full description

Saved in:
Bibliographic Details
Main Authors: Ghodrat Hassani, Marziyeh Malekshahi, Hossein Davari
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2025-06-01
Series:ELOPE
Subjects:
copywriting
GPT-3
large language model (LLM)
marketing translation
transcreation
Online Access:https://journals.uni-lj.si/elope/article/view/20627
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items