AI-Powered Transcreation in Global Marketing: Insights from Iran
This study examines AI-powered transcreation’s role in improving cross-cultural brand communication. We employed GPT-3 to evaluate AI’s ability to enhance global marketing through improved translation and adaptation of brand messages. Traditional translation methods often fail to capture brand-speci...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2025-06-01
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| Series: | ELOPE |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/elope/article/view/20627 |
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