Reach for the stars: The impact on consumer preferences of introducing a new top-tier typology into a PDO wine
In a world characterized by a significant evolution in wine consumption, Protected Designations of Origin (PDO) wines have constituted a valid strategy of marketing and competitiveness for producers. In 2014, the Consorzio Vino Chianti Classico created the ''Chianti Classico Gran Selezione...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2018-12-01
|
| Series: | Wine Economics and Policy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977418300152 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|