Cold Chain Technology Adoption in Agriculture: Insights from the UTAUT Model on Vegetable Producers' Willingness
The UTAUT model has been extensively applied in fields like information technology and education, but its application in the agricultural sector, regarding cold chain technology adoption among vegetable producers, remains scarce. Despite its potential to reduce significant post-harvest losses and i...
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2025-07-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/4622 |
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