Relasi Gender dan Hegemoni Laki-laki dalam Iklan Tropicana Slim Edisi Ramadhan 2024

This research aims to understand how gender relations and male hegemony are portrayed in the Tropicana Slim advertisement for the 2024 Ramadan edition. By using gender and hegemony theory to explore how these gender relations and hegemony manifest. This research uses Roland Barthes' semiotic re...

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Bibliographic Details
Main Authors: Anugrah Fajar Mustofa, Inaya Erwansyah Fitri, Suci Maulia, Erwan Sudiwijaya
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2025-06-01
Series:Jurnal Audiens
Subjects:
Online Access:https://journalaudiens.umy.ac.id/index.php/ja/article/view/551
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