CORPORATE SOCIAL RESPONSIBILITY AND BRAND IDENTITY INTEGRATION IN MULTINATIONAL CONTEXTS
The present article explores how corporate social responsibility (CSR) functions as a strategic component of corporate brand identity (CBI) in multinational enterprises (MNEs). The study adopts a conceptual methodology grounded in interdisciplinary analysis, combining perspectives from branding, or...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Helvetica Publishing House
2025-05-01
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| Series: | Економіка та суспільство |
| Subjects: | |
| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/6201 |
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