EMOTION BASED ANALYSIS OF TURKISH CUSTOMER OPINIONS

Firms should manage their customer feedback so they can adapt to rapid changes in the environment. They have to interact with their customers to understand them and to turn their opinions into useful knowledge. Understanding customers' feelings about a product gives firmS competitive advantage...

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Bibliographic Details
Main Authors: E. Kahya-Ozyirmidokuz, E.A. Stoica
Format: Article
Language:deu
Published: Taras Shevchenko National University of Kyiv 2016-12-01
Series:Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
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Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8075
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