Shaping Places Together: The Role of Social Media Influencers in the Digital Co-Creation of Destination Image

As contemporary role models in the digital space, influencers are seen as one of the actors able to engage users with their posts, which also affects the image of a destination, and thus contributes to the co-creation process. At the same time, less information seems to be available on what elements...

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Bibliographic Details
Main Authors: Josefine Mairin Dorta-Preen, Agustín Santana-Talavera
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Urban Science
Subjects:
Online Access:https://www.mdpi.com/2413-8851/9/7/262
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