Shaping Places Together: The Role of Social Media Influencers in the Digital Co-Creation of Destination Image
As contemporary role models in the digital space, influencers are seen as one of the actors able to engage users with their posts, which also affects the image of a destination, and thus contributes to the co-creation process. At the same time, less information seems to be available on what elements...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-07-01
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| Series: | Urban Science |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2413-8851/9/7/262 |
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