Assessing the differentiated contribution of city resources to city brand image

Assessing the differentiated contribution of city resources to city brand image

Intense competition among tourism destinations has forced tourism managers to use all their available resources in comprehensive strategies to improve their place image, including city managers who are looking to create a distinctive, strong city brand image capable of attracting tourists. The m...

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Bibliographic Details
Main Authors: José Antonio Folgado-Fernández, Paulo Alexandre Oliveira Duarte, José Manuel Hernández-Mogollón
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2015-01-01
Series:Tourism & Management Studies
Subjects:
city branding
city image
tourism management
image development
Online Access:https://tmstudies.net/index.php/ectms/article/view/760/1297
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