A Study on Travel Decisions of Potential Adventure Tourists Under Risk Contexts: Based on the Extended Theory of Planned Behavior
Risk is a crucial concern in the field of tourism safety research and is widely recognized as a constraining factor that influences tourists’ decision-making process. However, heterogeneity exists in tourists’ perceptions of risks, yet few studies have focused on understanding when and how perceived...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251335806 |
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