PSYCHOLOGY AND CONSUMER BEHAVIOR

Consumer psychology debuted through a series of creative research, dealing with the links between firms producing and distribution, on the one hand, and people, as the public, products and services offered for sale. Consumer psychology interest shifted from the producer-consumer relationship towards...

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Bibliographic Details
Main Author: ROXANA PLEŞA
Format: Article
Language:English
Published: University of Petrosani 2018-12-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:https://www.upet.ro/annals/economics/pdf/2018/p2/Plesa_1.pdf
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