Digital marketing transformation strategy of Guizhou medium-, small- and micro-sized sauce-flavor Baijiu enterprises

Under the background of globalization and rapid development of information technology, digital marketing transformation of Guizhou's medium-, small- and micro-sized sauce-flavor (Jiangxiangxing) Baijiu enterprises has become the key to gaining competitive advantages in the market. Based on lite...

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Bibliographic Details
Main Author: WANG Zhentao, HUANG Tingxue, ZHANG Quan
Format: Article
Language:English
Published: Editorial Department of China Brewing 2025-05-01
Series:Zhongguo niangzao
Subjects:
Online Access:https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-5-307.pdf
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