THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS AT TOKO BAHAN KUE 55
Toko Bahan Kue 55 is a business engaged in retailing cake ingredients, cake supplies and cake equipment. This study aims to determine the effect of product quality and service quality on purchasing decisions at the Toko Bahan Kue 55. The variables involved in this study are product quality and serv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2024-04-01
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| Series: | Jurnal Performa |
| Subjects: | |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3796 |
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