Zastosowanie marketingu relacji w duszpasterstwie
Relationship marketing consists in building long-term customer relationships in order to provide the customer with certain values. It aims to satisfy the customer’s needs and expectations as well as creating and fostering his satisfaction. Although the Church is not an organization which provides c...
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| Format: | Article |
| Language: | English |
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The Pontifical University of John Paul II in Krakow
2022-03-01
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| Series: | Polonia Sacra |
| Subjects: | |
| Online Access: | http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/4297 |
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| _version_ | 1823857220034494464 |
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| author | Dariusz Lipiec |
| author_facet | Dariusz Lipiec |
| author_sort | Dariusz Lipiec |
| collection | DOAJ |
| description |
Relationship marketing consists in building long-term customer relationships in order to provide the customer with certain values. It aims to satisfy the customer’s needs and expectations as well as creating and fostering his satisfaction. Although the Church is not an organization which provides certain products or services, she can make use of relationship marketing mechanisms in her ministry. Pastoral care uses the segmentation of “customers” — the addressees of the Church’s ministry, on the basis of their needs and their religious conditions. Marketing sciences indicate four stages of relationship marketing: formation, management, evaluation of results and evolution. All of these are used in Catholic pastoral care.
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| format | Article |
| id | doaj-art-86fb5ce04f464166b35644e5b2350878 |
| institution | Kabale University |
| issn | 1428-5673 2391-6575 |
| language | English |
| publishDate | 2022-03-01 |
| publisher | The Pontifical University of John Paul II in Krakow |
| record_format | Article |
| series | Polonia Sacra |
| spelling | doaj-art-86fb5ce04f464166b35644e5b23508782025-02-11T22:59:02ZengThe Pontifical University of John Paul II in KrakowPolonia Sacra1428-56732391-65752022-03-0126110.15633/ps.26104Zastosowanie marketingu relacji w duszpasterstwieDariusz Lipiec0Katolicki Uniwersytet Lubelski Jana Pawła II Relationship marketing consists in building long-term customer relationships in order to provide the customer with certain values. It aims to satisfy the customer’s needs and expectations as well as creating and fostering his satisfaction. Although the Church is not an organization which provides certain products or services, she can make use of relationship marketing mechanisms in her ministry. Pastoral care uses the segmentation of “customers” — the addressees of the Church’s ministry, on the basis of their needs and their religious conditions. Marketing sciences indicate four stages of relationship marketing: formation, management, evaluation of results and evolution. All of these are used in Catholic pastoral care. http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/4297relationship marketingpastoral careaffiliate marketingthe Church and marketingthe organization of the pastoral care |
| spellingShingle | Dariusz Lipiec Zastosowanie marketingu relacji w duszpasterstwie Polonia Sacra relationship marketing pastoral care affiliate marketing the Church and marketing the organization of the pastoral care |
| title | Zastosowanie marketingu relacji w duszpasterstwie |
| title_full | Zastosowanie marketingu relacji w duszpasterstwie |
| title_fullStr | Zastosowanie marketingu relacji w duszpasterstwie |
| title_full_unstemmed | Zastosowanie marketingu relacji w duszpasterstwie |
| title_short | Zastosowanie marketingu relacji w duszpasterstwie |
| title_sort | zastosowanie marketingu relacji w duszpasterstwie |
| topic | relationship marketing pastoral care affiliate marketing the Church and marketing the organization of the pastoral care |
| url | http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/4297 |
| work_keys_str_mv | AT dariuszlipiec zastosowaniemarketingurelacjiwduszpasterstwie |