Zastosowanie marketingu relacji w duszpasterstwie
Relationship marketing consists in building long-term customer relationships in order to provide the customer with certain values. It aims to satisfy the customer’s needs and expectations as well as creating and fostering his satisfaction. Although the Church is not an organization which provides c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Pontifical University of John Paul II in Krakow
2022-03-01
|
| Series: | Polonia Sacra |
| Subjects: | |
| Online Access: | http://czasopisma.upjp2.edu.pl/poloniasacra/article/view/4297 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Relationship marketing consists in building long-term customer relationships in order to provide the customer with certain values. It aims to satisfy the customer’s needs and expectations as well as creating and fostering his satisfaction. Although the Church is not an organization which provides certain products or services, she can make use of relationship marketing mechanisms in her ministry. Pastoral care uses the segmentation of “customers” — the addressees of the Church’s ministry, on the basis of their needs and their religious conditions. Marketing sciences indicate four stages of relationship marketing: formation, management, evaluation of results and evolution. All of these are used in Catholic pastoral care.
|
|---|---|
| ISSN: | 1428-5673 2391-6575 |