Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic
The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among oth...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UAB Sustainability for Regions
2021-03-01
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| Series: | Insights into Regional Development |
| Online Access: | https://jssidoi.org/ird/article/58 |
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| _version_ | 1849767640689541120 |
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| author | Marcel Lincényi Jaroslav Čársky |
| author_facet | Marcel Lincényi Jaroslav Čársky |
| author_sort | Marcel Lincényi |
| collection | DOAJ |
| description | The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among other things, the research showed that most of the interviewed Slovaks are actively interested in political advertising in the election campaign. Research has shown that the most effective political advertising is in the audiovisual and online media and, conversely, the least effective in the print media, pre-election leaflets and billboards. |
| format | Article |
| id | doaj-art-8659aa165d0c4cb4a5d424c4cf0e376e |
| institution | DOAJ |
| issn | 2669-0195 |
| language | English |
| publishDate | 2021-03-01 |
| publisher | UAB Sustainability for Regions |
| record_format | Article |
| series | Insights into Regional Development |
| spelling | doaj-art-8659aa165d0c4cb4a5d424c4cf0e376e2025-08-20T03:04:07ZengUAB Sustainability for RegionsInsights into Regional Development2669-01952021-03-0131294010.9770/IRD.2021.3.1(2)Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak RepublicMarcel Lincényihttps://orcid.org/0000-0002-9076-026XJaroslav Čárskyhttps://orcid.org/0000-0002-2497-7161The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among other things, the research showed that most of the interviewed Slovaks are actively interested in political advertising in the election campaign. Research has shown that the most effective political advertising is in the audiovisual and online media and, conversely, the least effective in the print media, pre-election leaflets and billboards.https://jssidoi.org/ird/article/58 |
| spellingShingle | Marcel Lincényi Jaroslav Čársky Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic Insights into Regional Development |
| title | Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic |
| title_full | Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic |
| title_fullStr | Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic |
| title_full_unstemmed | Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic |
| title_short | Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic |
| title_sort | research of citizens behavior in a political campaign in searching for and monitoring political advertising in the slovak republic |
| url | https://jssidoi.org/ird/article/58 |
| work_keys_str_mv | AT marcellincenyi researchofcitizensbehaviorinapoliticalcampaigninsearchingforandmonitoringpoliticaladvertisingintheslovakrepublic AT jaroslavcarsky researchofcitizensbehaviorinapoliticalcampaigninsearchingforandmonitoringpoliticaladvertisingintheslovakrepublic |