Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among oth...

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Bibliographic Details
Main Authors: Marcel Lincényi, Jaroslav Čársky
Format: Article
Language:English
Published: UAB Sustainability for Regions 2021-03-01
Series:Insights into Regional Development
Online Access:https://jssidoi.org/ird/article/58
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