How to Develop a Marketing Plan for Your Ecotourism Business
This document provides a comprehensive guide for developing a marketing plan for an ecotourism business. It emphasizes the importance of matching ecotourism opportunities with the right market, detailing key elements such as product, price, promotion, and place. The guide also highlights the signif...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2013-08-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/138001 |
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| _version_ | 1850053026130165760 |
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| author | Tinelle D. Bustam Taylor V. Stein |
| author_facet | Tinelle D. Bustam Taylor V. Stein |
| author_sort | Tinelle D. Bustam |
| collection | DOAJ |
| description |
This document provides a comprehensive guide for developing a marketing plan for an ecotourism business. It emphasizes the importance of matching ecotourism opportunities with the right market, detailing key elements such as product, price, promotion, and place. The guide also highlights the significance of programming, people, and partnerships in tourism marketing. Additionally, it offers insights into managing liability, conducting research, and leveraging external resources for effective marketing. The ultimate goal is to equip ecotourism operators with the necessary skills to successfully market their unique offerings and achieve business success. Original publication date December 2010.
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| format | Article |
| id | doaj-art-8612ca159de14faebb8de478a435f7ad |
| institution | DOAJ |
| issn | 2576-0009 |
| language | English |
| publishDate | 2013-08-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-8612ca159de14faebb8de478a435f7ad2025-08-20T02:52:38ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092013-08-012013810.32473/edis-fr340-2013How to Develop a Marketing Plan for Your Ecotourism BusinessTinelle D. Bustam0Taylor V. Stein1University of FloridaUniversity of Florida This document provides a comprehensive guide for developing a marketing plan for an ecotourism business. It emphasizes the importance of matching ecotourism opportunities with the right market, detailing key elements such as product, price, promotion, and place. The guide also highlights the significance of programming, people, and partnerships in tourism marketing. Additionally, it offers insights into managing liability, conducting research, and leveraging external resources for effective marketing. The ultimate goal is to equip ecotourism operators with the necessary skills to successfully market their unique offerings and achieve business success. Original publication date December 2010. https://journals.flvc.org/edis/article/view/138001Ecotourism |
| spellingShingle | Tinelle D. Bustam Taylor V. Stein How to Develop a Marketing Plan for Your Ecotourism Business EDIS Ecotourism |
| title | How to Develop a Marketing Plan for Your Ecotourism Business |
| title_full | How to Develop a Marketing Plan for Your Ecotourism Business |
| title_fullStr | How to Develop a Marketing Plan for Your Ecotourism Business |
| title_full_unstemmed | How to Develop a Marketing Plan for Your Ecotourism Business |
| title_short | How to Develop a Marketing Plan for Your Ecotourism Business |
| title_sort | how to develop a marketing plan for your ecotourism business |
| topic | Ecotourism |
| url | https://journals.flvc.org/edis/article/view/138001 |
| work_keys_str_mv | AT tinelledbustam howtodevelopamarketingplanforyourecotourismbusiness AT taylorvstein howtodevelopamarketingplanforyourecotourismbusiness |