How to Develop a Marketing Plan for Your Ecotourism Business

This document provides a comprehensive guide for developing a marketing plan for an ecotourism business. It emphasizes the importance of matching ecotourism opportunities with the right market, detailing key elements such as product, price, promotion, and place. The guide also highlights the signif...

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Bibliographic Details
Main Authors: Tinelle D. Bustam, Taylor V. Stein
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2013-08-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/138001
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