Reshaping the experience of topical skincare products: A multisensory approach for promoting loyalty and adherence
The increasingly competitive skincare market demands more engaging consumer experiences to foster loyalty and adherence. The framework developed here analyzes the customer journey for topically applied skincare products, first, through a literature review of multisensory design and consumer behavior...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-02-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844025005973 |
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