A multidimensional proposal of personal banking portfolio for silver economy

A multidimensional proposal of personal banking portfolio for silver economy

Purpose: To design a comprehensive proposal for consolidating a personal banking service portfolio aimed at the silver economy segment, understood as the set of economic activities directed towards meeting the needs and seizing the opportunities arising from an ageing population. Methodology: A cro...

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Bibliographic Details
Main Authors: Campo Elías López-Rodríguez, Yamile Andrea Cubillos Gómez, Edisson Pérez Cristancho, Jorge Andrés De La Rosa Cárdenas
Format: Article
Language:English
Published: Universidad de Concepción 2025-07-01
Series:RAN
Subjects:
personal banking
banking sector
older adults
silver economy
portfolio
Online Access:https://revistas.udec.cl/index.php/ran/article/view/19733
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