A multimodal analysis of humour in Internet memes: A case study of the Podlaskie voivodeship’s promotional campaign

This paper examines the strategic use of humour in Internet memes within the context of regional promotion, focusing on the case study of the Podlaskie Voivodeship’s promotional campaigns. Drawing on theoretical frameworks from humour theory, sem...

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Bibliographic Details
Main Author: Beata Bury
Format: Article
Language:English
Published: Jagiellonian University Press 2025-05-01
Series:Studia Linguistica Universitatis Cracoviensis
Online Access: https://ejournals.eu/czasopismo/studia-linguistica-uic/artykul/a-multimodal-analysis-of-humour-in-internet-memes-a-case-study-of-the-podlaskie-voivodeships-promotional-campaign
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