THERMAL RESORTS OF EXTREMADURA AND ENGAGEMENT WITH CONSUMER IN FACEBOOK (SPAIN)
With the advent of social networks, the building of Engagement between consumers and brands surpassed the limits of off-line relationships, and became reflected on-line. Social networks became then an essential tool for consumers, whether as regards the decision to purchase, or the searching for in...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2016-06-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/2817 |
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