Comparative Analysis of Offline and Online Marketing Mix for Jackfruit Chips and Banana Chips in The Local Processing Fruit Small Industry in Bandar Lampung City
The Fruit Processing Industry is a food manufacturer that uses fresh fruit as raw materials to produce products such as jackfruit chips and banana chips. The rapid development of technology has pioneered the online marketing of products. The objective of this study is to compare the purchasing deci...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
BPFP Universitas Bengkulu
2025-03-01
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| Series: | Jurnal Agrisep |
| Subjects: | |
| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/29267 |
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