Wine ratings and advertising strategies: is there a link?
Advertising is one of the most widely used marketing resources in the beverage industry, yet the wine industry has not made an intense use of this resource over time. The small average size of wineries together with rising concerns about the effectiveness of advertising has led many wineries to use...
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2021-08-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/10639 |
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