From Niche to Mainstream: US Consumer Trends and Preferences for Elderberry Products
Elderberry (Sambucus spp.) is an emerging and popular specialty crop in North America and worldwide. Both the fruit and flowers are being increasingly consumed because of their proven health benefits, mostly in the form of dietary supplement products. We explored changes in consumer knowledge and pu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2024-11-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/59/12/article-p1723.xml |
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