From Niche to Mainstream: US Consumer Trends and Preferences for Elderberry Products

Elderberry (Sambucus spp.) is an emerging and popular specialty crop in North America and worldwide. Both the fruit and flowers are being increasingly consumed because of their proven health benefits, mostly in the form of dietary supplement products. We explored changes in consumer knowledge and pu...

Full description

Saved in:
Bibliographic Details
Main Authors: Zhen Cai, Kelsi Stubblefield, Andrew L. Thomas, Francisco X. Aguilar
Format: Article
Language:English
Published: American Society for Horticultural Science (ASHS) 2024-11-01
Series:HortScience
Subjects:
Online Access:https://journals.ashs.org/hortsci/view/journals/hortsci/59/12/article-p1723.xml
Tags: Add Tag
No Tags, Be the first to tag this record!