Effect size measurement in functional milk product marketing
The paper presents the application possibility of “Effect size” and Cohen’s-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of final consumers for new functional food product of dairy company in Sloveni...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Dairy Union
2011-12-01
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| Series: | Mljekarstvo |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=112026 |
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| _version_ | 1850248918070198272 |
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| author | Karmen Pažek Črtomir Rozman Jernej Turk Darja Majkovič Sebjan Hari Matej Kolenko Sašo Pamič Jernej Prišenk |
| author_facet | Karmen Pažek Črtomir Rozman Jernej Turk Darja Majkovič Sebjan Hari Matej Kolenko Sašo Pamič Jernej Prišenk |
| author_sort | Karmen Pažek |
| collection | DOAJ |
| description | The paper presents the application possibility of “Effect size” and Cohen’s-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of final consumers for new functional food product of dairy company in Slovenia - milk with phytosterols additives. Two techniques possibilities of Cohen-d index were calculated; manual and using the Cohen’s-d calculator. Further, the application is focused on two main questions in survey regarding observed problem: 1) Would you buy milk with phytosterols additives, which scientifically proven lowers concentration of cholesterol in blood? 2) Would you pay for it at a higher price? The sample includes 419 surveys, 150 surveys were conducted on field (control group) and 269 surveys were provided online (experimental group). The Cohen’s-d index (d) results show by using manual and Cohen’s-d calculator for both groups “small” effect (d=0.35, i.e. d=0.34 ), and “zero or near zero” effect (d=0.15, i.e.= 0.15) when deciding to buy new milk product. |
| format | Article |
| id | doaj-art-8510065e2000426cb6e3d04ec5f781e4 |
| institution | OA Journals |
| issn | 0026-704X 1846-4025 |
| language | English |
| publishDate | 2011-12-01 |
| publisher | Croatian Dairy Union |
| record_format | Article |
| series | Mljekarstvo |
| spelling | doaj-art-8510065e2000426cb6e3d04ec5f781e42025-08-20T01:58:36ZengCroatian Dairy UnionMljekarstvo0026-704X1846-40252011-12-01614341347Effect size measurement in functional milk product marketingKarmen PažekČrtomir RozmanJernej TurkDarja MajkovičSebjan HariMatej KolenkoSašo PamičJernej PrišenkThe paper presents the application possibility of “Effect size” and Cohen’s-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of final consumers for new functional food product of dairy company in Slovenia - milk with phytosterols additives. Two techniques possibilities of Cohen-d index were calculated; manual and using the Cohen’s-d calculator. Further, the application is focused on two main questions in survey regarding observed problem: 1) Would you buy milk with phytosterols additives, which scientifically proven lowers concentration of cholesterol in blood? 2) Would you pay for it at a higher price? The sample includes 419 surveys, 150 surveys were conducted on field (control group) and 269 surveys were provided online (experimental group). The Cohen’s-d index (d) results show by using manual and Cohen’s-d calculator for both groups “small” effect (d=0.35, i.e. d=0.34 ), and “zero or near zero” effect (d=0.15, i.e.= 0.15) when deciding to buy new milk product.http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=112026effect sizeCohen’s-d indexfunctional foodmilk |
| spellingShingle | Karmen Pažek Črtomir Rozman Jernej Turk Darja Majkovič Sebjan Hari Matej Kolenko Sašo Pamič Jernej Prišenk Effect size measurement in functional milk product marketing Mljekarstvo effect size Cohen’s-d index functional food milk |
| title | Effect size measurement in functional milk product marketing |
| title_full | Effect size measurement in functional milk product marketing |
| title_fullStr | Effect size measurement in functional milk product marketing |
| title_full_unstemmed | Effect size measurement in functional milk product marketing |
| title_short | Effect size measurement in functional milk product marketing |
| title_sort | effect size measurement in functional milk product marketing |
| topic | effect size Cohen’s-d index functional food milk |
| url | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=112026 |
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