Effect size measurement in functional milk product marketing

The paper presents the application possibility of “Effect size” and Cohen’s-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of final consumers for new functional food product of dairy company in Sloveni...

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Bibliographic Details
Main Authors: Karmen Pažek, Črtomir Rozman, Jernej Turk, Darja Majkovič, Sebjan Hari, Matej Kolenko, Sašo Pamič, Jernej Prišenk
Format: Article
Language:English
Published: Croatian Dairy Union 2011-12-01
Series:Mljekarstvo
Subjects:
Online Access:http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=112026
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