Buying Behaviour of Organic Food Consumers
The Theory of Planned Behavior (TPB) offers a powerful lens for understanding what drives people to choose organic food. It highlights how personal attitudes, social influences, and a sense of control over the decision all play a role in shaping buying behavior while environmental concern, price and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Commerce & Manangement Studies, University of Kelaniya
2024-12-01
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| Series: | Kelaniya Journal of Management |
| Subjects: | |
| Online Access: | https://kjm.sljol.info/articles/7815/files/68600335b65fb.pdf |
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