The Impact of Customer Service, Network Quality, Promotions, and Corporate Social Responsibility on Brand Image: An Empirical Study of the Telecommunication Industry in Guinea"

 This study investigates the impact of customer service, network quality, promotions, and corporate social responsibility (CSR) on brand image in the telecommunication industry in Guinea. Given the competitive nature of the sector and the growing demand for reliable services, companies must underst...

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Bibliographic Details
Main Authors: Ousmane Conde, Chutima Wangbenmad
Format: Article
Language:English
Published: The Management Institute, Faculty of Economics, Universitas Andalas 2024-12-01
Series:AMAR (Andalas Management Review)
Subjects:
Online Access:http://amareview.fekon.unand.ac.id/index.php/amar/article/view/204
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