The Impact of Customer Service, Network Quality, Promotions, and Corporate Social Responsibility on Brand Image: An Empirical Study of the Telecommunication Industry in Guinea"
This study investigates the impact of customer service, network quality, promotions, and corporate social responsibility (CSR) on brand image in the telecommunication industry in Guinea. Given the competitive nature of the sector and the growing demand for reliable services, companies must underst...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2024-12-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/204 |
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