Influencer autonomy: Navigating authenticity, agencies, and algorithms
In this article, we explore the often-overlooked concept of autonomy among influencers. We define influencer autonomy as the sense of control and self-governing freedom that influencers perceive in their everyday life and work. Based on in-depth interviews with 28 Norwegian influencers, influencer m...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2025-05-01
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| Series: | Nordic Journal of Media Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/njms-2025-0002 |
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