The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania

Even though the concept of loyalty has been a key issue in tourism destination marketing for the last decades, the issue of customer loyalty in the case of travel agencies seems to be less emphasized in the specialized literature. The current research is part of a larger study directed at analyzing...

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Bibliographic Details
Main Authors: Ovidiu I. Moisescu, Oana A. Gica
Format: Article
Language:English
Published: Editura ASE 2014-11-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1349
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