Motivation of University Students to Use LLMs to Assist with Online Consumption of Sustainable Products: An Analysis Based on a Hybrid SEM–ANN Approach
This study investigates how university students adopt large language models (LLMs) for online consumption of sustainable products, integrating perceived value theory with the technology acceptance model (TAM). Cross-sectional survey data were analyzed using structural equation modeling (SEM) and art...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-07-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/15/14/8088 |
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