THE CONNECTION BETWEEN COMPETITIVENESS AND SUSTAINABILITY IN TOURISM DESTINATIONS: EXAMINING THE HARD, SOFT, AND MODERATING EFFECTS OF KNOWLEDGE SHARING

THE CONNECTION BETWEEN COMPETITIVENESS AND SUSTAINABILITY IN TOURISM DESTINATIONS: EXAMINING THE HARD, SOFT, AND MODERATING EFFECTS OF KNOWLEDGE SHARING

This paper aims to assess the impact of hard and soft measures on the competitiveness of tourism destinations. Additionally, this article examines the impact of tourism destination competitiveness on rural tourism sustainability management. Following that, knowledge sharing is used as a moderator v...

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Bibliographic Details
Main Authors: Chee Hua Chin, May Chiun Lo, Poh Ming Winnie Wong
Format: Article
Language:English
Published: University of Huelva 2022-06-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
tourism destination competitiveness
sustainable management
PLS-SEM
Malaysia
knowledge sharing
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5524
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https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5524

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