The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective
The integration of Artificial Intelligence (AI) into marketing strategies has revolutionized the tourism industry by enhancing tourist attraction and engagement. This study aims to explore the impact of AI on tourist attraction from a marketing perspective, emphasizing how AI-driven tools and techno...
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| Format: | Article |
| Language: | English |
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Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie
2025-07-01
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| Series: | Journal of Modern Science |
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| Online Access: | https://www.jomswsge.com/The-Impact-of-Artificial-Intelligence-on-Tourism-Industry-A-Marketing-Perspective,208128,0,2.html |
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| _version_ | 1849251564498190336 |
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| author | Barbara Olga Antczak |
| author_facet | Barbara Olga Antczak |
| author_sort | Barbara Olga Antczak |
| collection | DOAJ |
| description | The integration of Artificial Intelligence (AI) into marketing strategies has revolutionized the tourism industry by enhancing tourist attraction and engagement. This study aims to explore the impact of AI on tourist attraction from a marketing perspective, emphasizing how AI-driven tools and technologies are reshaping the ways destinations promote themselves and interact with potential tourists. By leveraging AI, tourism marketers can analyze vast amounts of data to identify trends, personalize marketing efforts, and predict tourist behaviors. AI applications, such as chatbots, virtual assistants, and recommendation systems, provide personalized experiences, improving customer satisfaction and loyalty. Additionally, AI-powered analytics enable marketers to optimize campaigns, targeting specific demographics with tailored content. The findings will contribute to a deeper understanding of how AI can enhance marketing strategies, offering practical implications for tourism stakeholders aiming to harness AI for competitive advantage. |
| format | Article |
| id | doaj-art-846a46cf1d1448b1a243175b94d2ff28 |
| institution | Kabale University |
| issn | 1734-2031 2391-789X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie |
| record_format | Article |
| series | Journal of Modern Science |
| spelling | doaj-art-846a46cf1d1448b1a243175b94d2ff282025-08-20T03:56:54ZengAkademia Nauk Stosowanych WSGE im. A. De Gasperi w JózefowieJournal of Modern Science1734-20312391-789X2025-07-0162245047210.13166/jms/208128208128The Impact of Artificial Intelligence on Tourism Industry: A Marketing PerspectiveBarbara Olga Antczak0https://orcid.org/0000-0003-2279-1002WSGE University of Applied Science in JózefówThe integration of Artificial Intelligence (AI) into marketing strategies has revolutionized the tourism industry by enhancing tourist attraction and engagement. This study aims to explore the impact of AI on tourist attraction from a marketing perspective, emphasizing how AI-driven tools and technologies are reshaping the ways destinations promote themselves and interact with potential tourists. By leveraging AI, tourism marketers can analyze vast amounts of data to identify trends, personalize marketing efforts, and predict tourist behaviors. AI applications, such as chatbots, virtual assistants, and recommendation systems, provide personalized experiences, improving customer satisfaction and loyalty. Additionally, AI-powered analytics enable marketers to optimize campaigns, targeting specific demographics with tailored content. The findings will contribute to a deeper understanding of how AI can enhance marketing strategies, offering practical implications for tourism stakeholders aiming to harness AI for competitive advantage.https://www.jomswsge.com/The-Impact-of-Artificial-Intelligence-on-Tourism-Industry-A-Marketing-Perspective,208128,0,2.htmlmarketingtourismvirtual realitycustomerartificial intelligence |
| spellingShingle | Barbara Olga Antczak The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective Journal of Modern Science marketing tourism virtual reality customer artificial intelligence |
| title | The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective |
| title_full | The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective |
| title_fullStr | The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective |
| title_full_unstemmed | The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective |
| title_short | The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective |
| title_sort | impact of artificial intelligence on tourism industry a marketing perspective |
| topic | marketing tourism virtual reality customer artificial intelligence |
| url | https://www.jomswsge.com/The-Impact-of-Artificial-Intelligence-on-Tourism-Industry-A-Marketing-Perspective,208128,0,2.html |
| work_keys_str_mv | AT barbaraolgaantczak theimpactofartificialintelligenceontourismindustryamarketingperspective AT barbaraolgaantczak impactofartificialintelligenceontourismindustryamarketingperspective |