A study on gender differences influencing on online buying
Recently, the diffusion of the Internet as a retail and distribution channel has undergone a great growth. This paper presents an empirical investigation on the effects of gender differences on online buying. The study explored gender differences among 13 factors concerning the internet buyer. With...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-10-01
|
| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/msl_2014_288.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849736626040733696 |
|---|---|
| author | Amirnima Negahdari |
| author_facet | Amirnima Negahdari |
| author_sort | Amirnima Negahdari |
| collection | DOAJ |
| description | Recently, the diffusion of the Internet as a retail and distribution channel has undergone a great growth. This paper presents an empirical investigation on the effects of gender differences on online buying. The study explored gender differences among 13 factors concerning the internet buyer. With regard to factors and consistent with Hypothesis and sub hypothesis, differences were detected across genders using t-student tests and the findings were in alignment with the ANOVA test. For data collection and final testing of the E-SAT model a questionnaire was designed and distributed among 100 randomly people who resided in Iran. The analysis show that merchandising, security and company items gained more scores for men than women in online shopping. |
| format | Article |
| id | doaj-art-845522cfe56b4106a58cc3bf3a9a5aac |
| institution | DOAJ |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-10-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-845522cfe56b4106a58cc3bf3a9a5aac2025-08-20T03:07:13ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-10-014102203221210.5267/j.msl.2014.9.016A study on gender differences influencing on online buyingAmirnima Negahdari Recently, the diffusion of the Internet as a retail and distribution channel has undergone a great growth. This paper presents an empirical investigation on the effects of gender differences on online buying. The study explored gender differences among 13 factors concerning the internet buyer. With regard to factors and consistent with Hypothesis and sub hypothesis, differences were detected across genders using t-student tests and the findings were in alignment with the ANOVA test. For data collection and final testing of the E-SAT model a questionnaire was designed and distributed among 100 randomly people who resided in Iran. The analysis show that merchandising, security and company items gained more scores for men than women in online shopping.http://www.growingscience.com/msl/msl_2014_288.pdfGender differenceCustomer satisfactionE-satisfactionE-commerceOnline shoppingOnline consumer behavior |
| spellingShingle | Amirnima Negahdari A study on gender differences influencing on online buying Management Science Letters Gender difference Customer satisfaction E-satisfaction E-commerce Online shopping Online consumer behavior |
| title | A study on gender differences influencing on online buying |
| title_full | A study on gender differences influencing on online buying |
| title_fullStr | A study on gender differences influencing on online buying |
| title_full_unstemmed | A study on gender differences influencing on online buying |
| title_short | A study on gender differences influencing on online buying |
| title_sort | study on gender differences influencing on online buying |
| topic | Gender difference Customer satisfaction E-satisfaction E-commerce Online shopping Online consumer behavior |
| url | http://www.growingscience.com/msl/msl_2014_288.pdf |
| work_keys_str_mv | AT amirnimanegahdari astudyongenderdifferencesinfluencingononlinebuying AT amirnimanegahdari studyongenderdifferencesinfluencingononlinebuying |